Can the virus outbreak lead to a marketing breakout?
Let's talk about business and COVID-19
The past few weeks have been challenging for business. COVID-19 led everybody to stay home and avoid going out in public as much as possible. Though it seems like everyone’s going back to usual, the outbreak has created a new normal in terms of how we do business. So, how can we adjust to the current situation and still leverage your brand for audiences to take notice?
Here are some digital marketing practices we suggest:
1. Strengthen your e-commerce
We want to say that this is almost a no-brainer. (insert tongue out emoji) Now that most people prefer to be in the comfort of their own homes more often, you can take advantage of this by boosting your online shop.
2. Get creative with content marketing.
Now would be a good time to whip up engaging content to keep your market updated with your brand. Gotta stay inside their minds for as long as you can, right?
3. Explore different online ads.
Now would be an excellent time to experiment with ad formats you haven’t tried before like Facebook Instant Experiences or Collection ads. Instagram shopping formats have also been getting a lot of push in recent months. Some newer Google ad formats that have left beta including Gallery Ads for Search or Discovery Ads for feed placements like YouTube.
4. Reassure your customers.
Given recent events, it’s understandable for people to be extra wary about sanitation. It’s helpful to reassure your customers that you do care about good hygiene. Of course, this shouldn’t just be a post and you actually have to up your sanitation.
5. Generate promos.
Now is also an excellent time to come up with promos that will further push your market to purchase your product. Discounts never fail (wink, wink).
6. Utilise social media features.
Facebook, Instagram, and Twitter have live features where you can host webinars, chat parties, even instructional videos to keep your market interested. Set up a chat party where you can introduce your newest product and answer your fans’ queries right then and there!
Bottomline, choose one or a combination that fits your brand image. At the same time, try not to force the situation (in this case, the virus outbreak) into your marketing strategy if it doesn’t logically link to your brand. It’s all about rationally utilising every possible channel to amplify your brand’s presence in the digital space.
