Hashtag Branding Hixel™
Mapping Out Your Brand Journey
The Hashtag Branding Hixel™ is a tool that analyses brands based on brand positioning (compassion, objectivity, innovation, stability) and audience perception (secure, bold, creative, and nurturing).
This helps companies understand their current brand perception and how they compare with competitors, enabling them to craft a unique message for their target audience.
Our Framework
Our framework starts with a review of brand perception, audit of brand’s communication and competitor landscape. These are mapped out on the Hashtag Branding Hixel™ which sets the direction for brand communication.
Our Tool (Brand Positioning)
The Hashtag Branding Hixel™ frames the brand positioning based on compassion, objectivity, innovation, and stability. This then breaks them down into the four quadrants (Secure, Bold, Creative, and Nurturing).
Brands can be placed within one of the quadrants based on their existing attributes and the audience's perception. This helps in understanding the current brand image and where they play vs. their competitors in order to understand any point of differentiation to convey their unique message to their target audience.
Brand Identity Blueprint
Leveraging the framework , these branding guidelines establish a strong brand foundation for consistent and memorable communication.
Creative Identity Blueprint
The Hashtag Branding Hixel™ outlines the key visual components for a strong brand identity, including a signature key visual, a moodboard to guide consistent aesthetics, a defined color palette, typography, guidelines for image-use that tell your brand story, and application of brand assets across all communication.
Content Identity Blueprint
To build a consistent communication style, our branding framework also leads to developing your brand’s Tone of Voice, how these are applied to your target audience’s persona, including copy Do’s and Don’ts applicable to various media.
Brand Relaunch Suite
The Brand Relaunch Suite supports your relaunch campaign with its own key message, content pillars, social media content planning and management, and production of social media content and other collaterals crucial to your campaign.
