Social Buzz - Updates that flew under your radar (June 2024)
Another month, another issue of Social Buzz, your ultimate source for the freshest social media trends, updates and pro tips. Whether you want to elevate your content or stay ahead of the game, we’ve got you covered. Let’s jump right in and get buzzing! 🚀
INSTAGRAM NEWS
IG Boosts Small Creators
Instagram is switching up its ranking game, spotlighting smaller creators. The new update will prioritise original content over reposts in recommendations.
IG’s also been cooking up a new way to rank recommendations. They’re now trying to show new content to a small, targeted audience. Then if it’s a hit, it gets shown to even more people.
Prioritising original content over reposts gives smaller creators more visibility. This is a game-changer for aspiring influencers and content creators. Everyone now has a fairer opportunity to grow their audience and gain recognition for their unique content. 🌟
Notes Get Noteworthy
Instagram’s in-stream Notes feature is getting a major glow-up. Users can now use @ mentions in Notes, making it easier to tag friends directly.
Notes Prompts are here to ignite conversations with simple questions your friends can respond to. With teens being 10 times more likely to create a Note, IG is all about keeping the youth engaged.
These enhancements are significant for users who want to spark more meaningful interactions on the app. By incorporating @ mentions and Notes Prompts, Instagram makes it easier to start conversations and keep them going.
For readers, especially younger users, these updates offer new ways to stay connected with friends and followers, making the app more engaging and interactive.
Look out for music, looping videos, and Notes on profiles, Reels, and feed posts. Keep those convos rolling!📝🎶
TIKTOK TRENDS
TikTok for SG Jobs? You Bet!
Singaporean employers are jumping on TikTok to recruit new talent. Using hashtags like #singaporejobs and #sghiring, companies are showcasing the perks of their jobs through fun videos.
Employees can even be seen giving office tours and sharing their daily routines. Companies like Singtel are tapping into TikTok to reach Gen Z, highlighting their work culture and career opportunities.
Singaporean employers using TikTok for recruitment is an innovative trend that reflects the platform's growing influence.
For job seekers, especially younger audiences like Gen Z, you can discover career opportunities in a more relatable and engaging format.
Understanding this trend can help users leverage TikTok in their job search, presenting themselves in creative and appealing ways to potential employers.
Who knew job hunting could be this entertaining?🎥📈
INFLUENCER INSIGHTS
Influencers Make Waves in SEA
Influencer marketing is getting the W in Southeast Asia. A recent study reveals that influencer recommendations sway 82% of participants.
Beauty products are the top picks for females, while guys are into electronics and fashion. Brands are now leaning towards micro-influencers for more authentic and meaningful partnerships.
The impact of influencer marketing in Southeast Asia highlights the power of social media personalities in shaping consumer behaviour.
For users, this underscores the importance of paying attention to influencer endorsements, which can guide purchasing decisions.
Brands looking to collaborate with influencers can benefit from targeting micro-influencers, who offer authentic connections and niche audiences.
These niche personalities help build trust and offer targeted reach.📲💄
AI UPDATES
AI Gets Personal with Apple
Apple is making moves in the AI world with their new 'Apple Intelligence'. Unveiled at the WWDC, it promises to simplify daily tasks using the power of Apple silicon.
Users can create images in different styles and remove unwanted objects from photos. Plus, it’s integrated across apps like Messages for a seamless experience.
Apple’s advancements in AI, particularly with the introduction of 'Apple Intelligence', bring powerful new tools to everyday users.
These features, like creating images in various styles and enhancing photo quality, make daily tasks simpler and more enjoyable.
For users, staying informed about these updates can enhance their tech-savvy skills and improve their user experience across Apple devices.
MORE DIGITAL NEWS
X Likes Go Private
The platform formerly known as Twitter, X, has made all user likes private. You can still see your likes, but no one else can. This move aims to boost engagement by letting users like posts without fear of judgment.
The decision by X to make user likes private is a notable shift aimed at fostering a more open and judgement-free environment.
For users, this means you can now engage with content more freely, without worrying about public perception.
Will this privacy boost change the game for X? Only time will tell. 👀
LinkedIn Launches Games
LinkedIn is spicing things up with three new games: Queens, Crossclimb, and Pinpoint.
These games test your logic, trivia, and word association skills to keep users engaged longer.
Introducing games is a strategic move to increase user engagement on the platform.
For professionals and job seekers, these games offer a fun and interactive way to build skills and stay active on LinkedIn.
Who said professional networking can't be fun? 🎮
YouTube’s Shopping Spree
YouTube is rolling out “Shopping Collections,” allowing creators to curate product lists for their fans. These collections can be based on themes like everyday makeup or a capsule wardrobe. Initially available on mobile, the feature will soon hit desktops.
“Shopping Collections” provides a new way for creators to monetise their influence and for viewers to discover curated product recommendations.
This is significant for brands looking to partner with influencers that promote shopping inspiration as it offers a streamlined way to explore and purchase products. 🛍️📺
